Rightmove is to become the London Evening Standard’s exclusive portal partner, replacing the paper’s arrangement with Zoopla.
The deal will significantly increase Rightmove’s presence in London, where Zoopla has spent heavily on advertising across outside spaces and on public transport.
The new partnership, which begins on October 7, will see Rightmove feature across all of the Standard’s platforms.
These include the Homes & Property section of the paper every Wednesday, on the Standard’s own portal and its associated smartphone and tablet formats.
A branded search tool will also appear on the Homes & Property website, taking property searchers straight to Rightmove.
There will be content sharing of news stories and local area guides. Content will include stories around resale, rental and new homes.
The deal will coincide with new Rightmove digital poster advertising across London’s underground and rail stations.
The Evening Standard paper is a freebie, with a claimed daily readership of 1.9m.
The paper was part of the Daily Mail – the major stakeholder in Zoopla – until 2009, when it passed into the ownership of Russian businessmen Alexander and Evgeny Lebedec.
Iain Kennedy, head of marketing at Rightmove, said: “Our new Evening Standard partnership will provide even more exposure for Rightmove agents among London’s active home-movers.
“It cements Rightmove as not only the UK’s number one, but also as London’s number one property website.”
Zach Leonard, managing director of Digital for the Evening Standard, said: “As London’s number one property title we’re very excited to be partnering with the UK and London’s number one property website, particularly for the housing market insight Rightmove can offer in the Homes & Property section.
“From our research we know that one in five Evening Standard readers say they are looking to buy a property in the next six months and we reach almost 9m people a month, so by joining together we’re giving home-hunters an additional way to find the hundreds of thousands of properties for sale and to rent that Rightmove customers advertise in the capital and beyond.”
Comments (18)
Rightmove?…… a Virtual Business that has no “stock”…. ah yes, that comes from estate agents always/forever placing their stock there…… it’s quite the Gigantic Pyramid being supported by all those estate agents?! ….. one wonders how long Rightmove can continue to p£ss down over their members from the small pointy bit at the top?!!
I dont need B&Q marketing at me from anywhere…. for dull DIY stuff I just go there.. they can advertise on the moon or stand with a placard at my window however I just go there…. and when they are too pricey I go elsewhere. Rightmove may acquire the moon however clicks & hits becomes a magical thing that monumentally fails when it can’t qualify the quality that it bring brings!….. Rightmove just have the Biggest Fart Gun!…. makes a lot of noise however delivers a diminishing return!
When the Property Market was on its knees Rightmove failed to deliver anything unique?!
The biggest move that Rightmove could make is to become transparent/open with their member charges today and move to re-align their pricing reflecting lower costs for smaller firms and clearly defined discounts for multi-branch members….. however the game of smoke n’ mirrors will no doubt continue….. and in the meantime OnTheMarket.com remains the only real alternative for the future of our industry.
If Rightmove went bust today? …..the public wouldn’t bat an eyelid, when searching online they would just look and find where all the property was now being advertised…. and that as we see already is what they do when they no longer click or hit exclusively The Duopoly…. instead they now also search OnTheMarket.com
In the meantime all Rightmove members can bask in the profitable glow eminating from Mr McK & Mr BJ after their latest Share Sale Keeeeerching!
Rowley Birkin QC. That’s all I can think off reading this. No offense intended.
I know… you said previously.
It is no funnier 2nd time around.
You talk about “borrowing stock”. Doesn’t that also apply to us unless you’ve got pile of houses in the back room ?
You are some clueless sometimes it’s laughable.
Out of interest, how do you know the Time Out deal is going really well, and how is really well measured? Genuine question to get some context around the ES deal. cheers.
Really good strategical move from Rightmove once again.!! After the successful deal with TimeOut which is going really well, I believe that this new deal with E.S will boost their clicks and leads… I’m telling you its going to be massive… Good luck zoopla / OTM !!!
interesting – first signs of fisty cuffs between RM and Z….can only be good news for OTM.
“Interesting – first signs of fisty cuffs between RM and Z”
This is also how I see it. Rightmove had no need nor appetite for such a deal in the past.
OOOHHHH – a portal powering a search facility for a publication… ISN’T THAT A CARTEL???
Mr Mealham – your soapbox is dusted off and ready for you…
Yes Trevor, been a while since we have heard the latest conspiracy theory, whats the matter tin foil hat creased?
I take it RM is a cartel?
Also, I wonder why OTM didn’t grab this deal with both hands? Priced out? It would have made a massive statement of intent compared with the Countrylife deal.
Big strategic win for Rightmove and an excellent move to put even more space between them and Zoopla/OTM in London.
Maybe Rightmove paid through the roof , who knows ?
Or more likely the Evening Standard has realised what most others already have, that Zoopla is no longer representative of a large enough selection property in London. To be balanced OTM wouldn’t have been either, but at this point I would say that this was a bigger slap in the face for Zoopla.
Zoopla asleep again.
…..Rightmove weren’t.
Disillusioned…. yeah…. I noticed that.