Strutt & Parker has unveiled a rebrand as it seeks to strengthen its position in the prime and rural property markets.
The update includes a new logo, revised marketing materials and a redesign of offices across its network, marking a shift in how the 140-year-old firm presents itself. The refreshed identity introduces a darker claret colour palette and an updated wordmark, retaining the company’s long-standing ampersand.
The rebrand will also include a new marketing campaign and digital upgrades, with a redesigned website and client portal scheduled to launch later this year.
Strutt & Parker said the refreshed identity reinforces its heritage, using the tagline “Land and property. Since 1885” across materials while combining traditional values with a more modern, digital-first approach. The updates aim to strengthen engagement with clients in the prime residential and rural sectors and support the firm’s growth ambitions.
Gary Higgins, managing director at Strutt & Parker, said: “This rebrand is a significant step in ensuring Strutt & Parker aligns visually with its exceptional client base and the high-quality professionals that make up our business.
“This refresh reaffirms our commitment to deliver an unrivalled quality of service, professionalism grounded in expert knowledge, and a client-focused approach that makes Strutt & Parker the consultancy of choice.”
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