Tony Hill

The release of the full material information guidance from National Trading Standards (NTSELAT) means that now the industry must collectively take stock of where we are today, and how agents should set about embracing the changes that lie ahead.

For many, the Consumer Protection Regulations will not be top of mind, particularly as agents navigate the current tricky climate. Other priorities loom, and good intentions can often fall to the bottom of the agenda. It could feel like this full set of guidance has landed at not such an ideal time. Moreover, I think it would be fair to say that even though part A, which has been in place for some time, still remains unfamiliar and – perhaps unclear – to large swathes.

However, for many having parts B and C fully defined will help them to now forge the path ahead with greater clarity.

The benefits of getting ahead, and collaborating where needed

As a national sales progression business, we are naturally fully supportive of the NTSELAT guidance, and all it is trying to achieve. From the thousands of transactions we are involved in, we can see – at first hand – the benefits of having material information and transparency as early on in the sales process as possible.

It is proven that providing a dedicated resource for managing information, acting on that data and fostering strong relationships with all stakeholders will always work towards minimising fall-throughs and accelerating transaction times. Equally, the quality of upfront information also plays a significant role.

The fact that – as an industry – we are now being given greater depth of information should drive the need for more collaboration with companies that have higher levels of knowledge and can support agents in how best to navigate the guidance. Part C, as an example, can be quite complex in places, so working collaboratively with good solicitors will be key.

Change should come from within

Change should (and can) come from within. We should be focusing on shifting the overall industry mindset. This week’s news will – unsurprisingly – have been received both positively and negatively by the industry, but it is vitally important that we take it in how it is intended and move forward accordingly.

Where there is a focus on material information as early on as possible in the sales process, then fall through rates will inevitably reduce, not to mention the time and effort that is wasted when a sale does collapse.

This was recently reinforced by the Home Buying and Selling Group (HBSG) with their roadmap and guidance/recommendations around ‘quality upfront information’.

Many agents are already operating in this way, and they are seeing the results. As an example, we are working with a few agents who don’t put anything on the market until all the information is collated. For this handful, it is clear to see that their turnaround times are staggeringly good.

The importance of quality and consistent practice

Spurring our industry on is not only about placing focus on agents, but bringing all stakeholders together, and cultivating strong relationships.

Providing a dedicated resource for managing the process around material information from the outset is vital, and then ensuring that all interactions around that data are purposeful.

As ever, technology will evolve and will have an important role to play in helping to streamline the activity around material information. From efficient document management, to case tracking and communication, click button solutions just aren’t here yet, but it’s only a matter of time until they are.

Of course, there is no ‘silver bullet’ in creating a smooth process, and all those involved in the HBSG are working towards finding that overall solution as part of the Property Data Trust Framework. Ultimately, this cross-industry collaboration is going to be essential in finding the solution and helping change the mindset so that material/upfront information becomes compulsory, whether mandated or not.

In the meantime, it is critical for agents to educate vendors on the importance of transparency from the outset, and to encourage collaboration among all parties involved in a sale, which will ultimately benefit everyone.

 

Tony Hill is commercial director at ASAP