Zoopla has confirmed that it has completed its acquisition of comparison site uSwitch after receiving shareholder and FCA approval – and says that its member agents will reap financial benefit from new revenue opportunities.

A spokesperson for the portal last night told Eye: “Zoopla Property Group will share referral fees from completed utility switches with agents who are looking to help their clients save money on their household bills and instigate these switches.”

In a statement yesterday, Zoopla said: “The deal reaffirms Zoopla Property Group’s mission to be the most useful resource for consumers and most effective marketing partner for professionals in the property space.

“The enlarged group is now working on developing products which will directly benefit ZPG members by allowing them to source the best gas, electricity, broadband, TV and phone deals in the market and earn fees whilst saving money for their clients.

“Over the coming months, ZPG members will benefit from further investments in product and marketing, enhanced consumer engagement and greater insight into their property requirements, a further differentiated and expanded audience and opportunities to generate revenues from saving their clients money.

“Alex Chesterman, CEO of Zoopla, said: ‘This deal is another important milestone in our journey to create the ultimate property market resource and in the evolution of the property portal.

‘Being able to help consumers both find their next home and save money on their household bills is a great fit and we are excited about the new products that we are working on and which will create revenue opportunities for our members.’”

Separately, Rightmove has been hailed as an icon in the value of online-only business models for shareholders.

In a piece for the Telegraph, fund manager Nigel Thomas says he is a fan of the portal and suggests that estate agents could easily up their spend.

He said Rightmove has 78% marked share of pages viewed, “making it one of the most popular websites in the UK. But page impressions alone are not profitable.

“The estate agents pay to have their properties on the site, generating £167m of revenue for Rightmove last year, and pre-tax profits of £122m.

“With margins of over 70%, Rightmove generates a lot of cash and, with annual capital expenditure averaging £1.2m, returned more than £103m to shareholders via a share buy-back of £74m and dividends of £29m last year.

“Since Rightmove became a public company in 2006, it has returned more money to shareholders than the total market value of its shares at the time of their initial public offering: £482m compared to the capitalisation at flotation of £424m.

“My confidence in Rightmove’s business model, even with competition from Zoopla, Prime Location and new entrant OnTheMarket.com, is not built on its large market share, but the fact that estate agents now generate 90% of their house searches online, yet only spend 27% of their marketing and advertising budgets online.”