A property company run by a former Foxtons agent is attempting to raise £450,000 via crowdfunding.

Goodlord, which describes itself as an online platform for managing the full tenancy process for agents, is headed by CEO Richard White.

In its pitch, Goodlord says that £450,000 would represent 20% equity in the company. It had originally said the total would represent 13%.

The company handles all paperwork and payments digitally and allows for e-signatures and says that Goodlord can be fully integrated into existing back office systems.

It also claims to reduce tenancy agreement paperwork time to 15 minutes.

There are no monthly subscriptions. Prices for using Goodlord start from £0, going to £299 as a one-off payment, and then bespoke packages.

In its Crowdcube pitch, the company estimates its market to be worth over £750m and says it has already processed more than £2m in tenancy transactions and is being used in 25 offices.

When we last looked, there were 27 investors raising just over 10% of the target, with 37 days out of the original 40 still to run.

The Crowdcube website is here

Goodlord is here