An agent has reportedly stopped taking holding deposits from buyers when they have offers accepted.

The agent had earlier claimed that taking deposits cut fall-throughs markedly.

Guardian Money featured a purchaser, Jessica Rose, who said she was asked to hand over £2,000 to west London agent Brian Cox, who would then take the property off the market.

The newspaper reports that Rose and her partner found a semi in Greenford. They put in an offer for the full asking price of £400,000 saying they were cash buyers.

They were then asked to pay £2,000. On querying it, they were sent a contract stating that the deposit “is to be held by Brian Cox … in respect of your purchase”.

The couple’s solicitor advised them not to pay the £2,000 and the agent advised them that while their offer had been accepted, the house had not been taken off the market.

They say they were then phoned by the firm, told there had been another offer, for £402,000, and advised to match this and pay the deposit in order to continue to be considered.

They decided to walk away from the deal after Rose went on Facebook to ask what others thought. She was apparently advised to steer clear.

According to Guardian Money, she received a letter from one of Brian Cox’s directors.

The director told her: “Not all agents take deposits, but in a marketplace where offers are made and withdrawn without good reason on a regular basis, this system helps ensure we are agreeing a sale to a committed buyer that wants to proceed with a particular property, not carry on viewing and pulling out without giving a second thought to the seller (our client) …

“As a company, our abortive sale ratio has gone from 40% to 15% since implementing the deposit scheme.”

The couple have now raised the matter with The Property Ombudsman scheme, whose code of practice says that agents must not take pre-contract deposits.

A spokesman for Brian Cox told Guardian Money: “I’ve told the ombudsman we are stopping the scheme and are in the process of giving everyone their deposits back …

“It was an oversight. No one else has complained.”

Eye did contact Brian Cox to leave a message requesting a call back from a director.

Notably on Twitter, one person asked what was wrong with taking deposits on sales, when it is common practice to take holding deposits to secure rental properties.

The new anti fall-through product Gazeal hinges on both purchaser and vendor paying amounts into a fund that locks the deal.

The full Guardian report is here