NAEA managing director Mark Hayward has given a warm welcome to Labour’s proposal to scrap Stamp Duty Land Tax for first-time buyers.

He said it would “only mean good things”.

But he seemed to be a lone voice, amid a sharp industry backlash with one critic describing the policy as “cobblers”.

The RICS also took a completely different stance.

Hayward said: “This could be a real vote swinger for those looking to step on the housing ladder.

“Scrapping Stamp Duty for homes under the price of £300,000 would only mean good things for hopeful first-time buyers.

“For many, hidden costs such as Stamp Duty can be the difference between being able to afford a home, and not being able to afford one.

“Our recent research showed that just under a third of house sales were made to first-time buyers, and hopefully we’ll see this significantly increase over the next three years.”

But Naomi Heaton, CEO of property firm London Central Portfolio, savaged Labour’s plan as “cobblers”. She was among the many critics who say that house prices will simply rise for first-time buyers, knocking out any savings. Heaton also queried Labour’s grasp of economics.

She said: “Labour are clearly very bad at their sums, which is why, of course, we are so worried about them running the economy.

“The average purchase price for a first-time buyer outside London is £137,120, according to the Halifax.

“Following the new Stamp Duty reforms introduced by the coalition last December, the Stamp Duty charge for buyers at this level is just £242. This is what the Labour policy would save, not £5,000.

““If we look at the country as a whole, including London, the average price for a first time buyer is £171,870. Again, due to the recent reforms, Labour would be knocking £937 off their purchase costs, not £5,000.

““The risk of such artificial incentives (apart from, some would say, Labour winning votes) is that it increases demand to buy property and hence puts upward pressure on prices, wiping out any savings.

“Greater accessibility to homes, either to buy or rent, can only be resolved by building more. Labour’s Shadow Secretary of State, Hilary Benn, yesterday refused to say how much they would build in the three years during the Stamp Duty holiday.”

Jeremy Blackburn, RICS head of policy, said: “While this proposed Stamp Duty reform could help some first-time buyers, it’s another measure that tinkers with demand-side stimulus. Prices are already predicted to rise in the next Parliament and this is only likely to make matters worse.”

Nick Leeming, chairman of Jackson-Stops & Staff, said Labour was stirring up an “unhelpful” inter-generational war by pitching young adults against their parents and grandparents.

He said Labour was promising to help young people while taxing the older generations, including those who had become buy-to-let investors in order to fund their retirement.

He said: “We need policies that do not distort markets as this has a short-term effect, rather than delivering a long-term benefit. We support help for first-time buyers but Labour promises to fund the abolition of Stamp Duty under £300,000 through a series of measures against landlords which are neither specific nor realistic.”