A new product launches today, designed to end gazumping and gazundering by locking in buyers and sellers once a sale has been agreed.

The product, called Gazeal, has been designed by a group of solicitors and provides a lock-out agreement backed by title insurance.

It is aimed at preventing fall-throughs initially in transactions where there are no chains – for example, first-time buyers and buy-to-let purchasers. It is also targeting developers in a market where ‘sales’ can prove to be no such thing.

The process provides an escrow service, with each party paying £250 to “seal the deal”, with the Title of the property held in trust by Gazeal until the legal process is completed, at which time exchange happens automatically.

Duncan Samuel, Gazeal founder, said: “In Australia, the USA and in Scotland here in the UK, as well as many other countries around the world, once a house sale and price are agreed verbally it is binding in law, subject to survey and title search.

“This is not the case in the rest of the UK, where deals can break down near completion for a number of reasons such as the vendor demanding a higher price than originally agreed, an alternative purchaser offering more, or a purchaser wanting to pay less than agreed or they will refuse to complete the purchase.

“Gazeal gives buyers and sellers certainty, by securing the sale at the outset of the transaction. This gives comfort to buyers and sellers, and also helps free up estate agents who spend much of their time going back and forward between vendors and buyers.

“This is a simple, straightforward and cost effective way of making sure that once a sale is agreed to the satisfaction of both parties it goes through. It means both vendor and purchaser can plan with confidence and the estate agent has a guaranteed sale on the books.”

Mark Hayward, managing director of the NAEA, said that his organisation was not officially endorsing Gazeal, but will be watching with interest to see how it is received by the industry, especially it if can reduce abortive work and speed up transactions.

Hayward said: “With an average fee on each house sale of £2,950, the fee amount lost or deferred adds up to over £715m. Factor in over 1.2m wasted house viewings as a result of sales falling through and this makes it a real issue for the industry.”

Bill McClintock, of The Property Ombudsman scheme, echoed the sentiments.

He said: “One of the things that adds to the cost of sales for residential estate agents is that they only sell a proportion of the properties on which they are instructed. If they were able to count on selling a greater percentage their cost per property would reduce significantly.

“Furthermore, after the sale has been agreed between the seller and buyer, there is normally quite a long period of uncertainty whilst the buyer and their solicitors are checking the title documents and arranging finance. If this period could be shortened by a third party title insurance it would reduce the number of sales that fall through and fail to complete.

“If buyers and sellers enter into the Gazeal agreement this will reduce the risk and make the sale more certain to complete. This must be in the consumer’s interest and as such I would welcome such a move.”

The website – which is aimed at home movers, developers and conveyancers as well as agents – is here