The ValPal Network, which provides instant online valuation services and a range of additional products, reports that 50% of leads on its platform are being generated outside of traditional agency office hours (9am-6pm).

The Angels Media owned ValPal Network valuation tool, which also powers Boomin’s valuation tool, SmartVal, reports that 07:00-07:59 is consistently the most popular hour for valuation requests – with over 20,000 coming in during this hour in January 2022.

The next most popular hours are usually 18:00-19:59, also just outside traditional agent office opening times.

What’s more, The ValPal Network revealed that it each month receives 3,500/4,000 valuation requests between midnight and 06:59, when most agents are of course likely to be fast asleep in their beds.

In total, some 50% of leads are being generated outside of traditional agency office hours (9am-6pm).

“Agents could be missing out on thousands of pounds in fees if they don’t have the systems and tech in place to capture and respond to these leads out of office hours,” said Craig Vile, director of The ValPal Network.

“This is where lead nurturing plays such a crucial role, ensuring prospects are engaged with at all hours of the day and night no matter when they make their valuation request,” he added.

 

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