How can property industry commentators who are often criticised for sharing their thoughts online deal with social media trolls? First and the most important thing is to ignore them, according to Russell Quirk, co-founder of ProperPR.

The former Emoov boss and now PR guru has caused plenty of controversy with some of his views and comments over the years, including opinions shared on EYE.

In his latest interview with property journalist Christopher Watkin, he explains that trolls are driven by the search for attention. Quirk points out that if you do not show any interest and ignore them, they might back away, although it is not always the case.