How can property industry commentators who are often criticised for sharing their thoughts online deal with social media trolls? First and the most important thing is to ignore them, according to Russell Quirk, co-founder of ProperPR.
The former Emoov boss and now PR guru has caused plenty of controversy with some of his views and comments over the years, including opinions shared on EYE.
In his latest interview with property journalist Christopher Watkin, he explains that trolls are driven by the search for attention. Quirk points out that if you do not show any interest and ignore them, they might back away, although it is not always the case.

Comments (14)
lets face it, he is a bit of a twit
You misspelt twit, it’s got an ‘a’ in it!
Im only here for the comments …….
You might be considered a guru if enough others see as one. Simply seeing yourself as one doesn’t warrant the title.
PR guru, WTF this guys talks like a politician……………….oh wait!
Here is the rub ………. The former Emoov boss and now PR guru has caused plenty of controversy with some of his views and comments over the years,
As for ‘Guru’, took the advice and ignored it.
Don’t go on social media is the simple solution. It is all a waste of time, adds to feelings of inadequacy, can lead to depression and creates a split personality of how you want to be seen and who you really are. It has made everyone a narcissist.
It’s OK ignoring them, but one might learn something.
PeeBee, late of this parish, is one of the most informed of commentators. We had our disagreements in the past but the fact that he chose not to use his name on this platform had no bearing on whether I engaged the debate.
“It is the mark of an educated mind to be able to entertain a thought without accepting it.” Aristotle
Late of this parish…..because like all trolls PeeBee hid behind a silly false name probably tapping away in his darkened bedroom until he got bored and moved on to trolling mumsnet.
If you can’t say it as who you are then don’t say it.
Agree peebee was a jerk
He was so busy at work he spent his life here
He didn’t hide behind a moniker he told everyone who he was several years ago. Calling out liars, cheats and spivs isn’t trolling it is countering the lies and false claims being made.
He left because his posts (written within the posting guidelines of the site) were being censored and deleted. That’s not healthy
Don’t agree with lots said by Russell (especially the headline grabbing bits), especially re the conveyancing process and conveyancers, but have always (and will always) put my name to my comments.
This is the only “social media ” I use.
I do not have mebook twatter etc
Of anyone is upset by troll all they have to do is grow a thicker skin – or look at the news in Ukraine and realise that someone calling you a name is really not a big deal
…..he explains that trolls are driven by the search for attention. Priceless