OneDome, the owner of onedome.com and nethouseprices.com, is launching its largest ever marketing campaign, targeting both homebuyers and vendors, in a bid to increase market share.
The campaign will focus on brand awareness of OneDome as a property listing website and the promotion of OneDome’s new HomeBuyer service and supporting digital platform.
The campaign will run throughout the year using an extensive mix of media including billboards, buses, bus stops, and radio and on the ground events.
The campaign will be integrated with digital media campaigns across a variety of channels.
Babek Ismayil, founder and CEO of OneDome, commented: “I think everyone would agree that the home buying process needs to change. It’s unnecessarily drawn out, with a huge number of failed transactions each year, costing customers and estate agents thousands of pounds with a great deal of wasted time and effort.
“We have been working to solve this problem for a while and our new service coupled with our digital platform does just that.
“We have teamed up with firms with similar mindset to speed up transactions for good alongside offering customers a more efficient homebuying and selling experience.”
The HomeBuyer service and platform has been trialled in the UK over the last 12 months.
This service bundles together mortgage and conveyancing services at a single fixed price of £999 inc VAT and is offered directly by estate agents to their clients.
The service offers consumers and agents a simpler and faster way to manage the entire transaction. The digital platform enables consumers to carry out most of their homebuying tasks online and connects all parties involved in the transaction to ensure transparency and ease of communication.
The platform provides a view of the entire transaction (mortgages and conveyancing) in one place and actively manages the transaction on behalf of estate agents, vastly reducing the time spent on sales progression while maximising the revenue opportunity from home moving services.
Based on previous transactions, it is claimed that the HomeBuying Service cuts the average transaction time to below 11 weeks.
Every transaction is insured against the potential costs of a failed transaction, offering home buyers additional peace of mind.
Comments (7)
I agree. Offers like this are based on each party clipping the ticket along the food chain and are not packaged to deliver excellence in service. It’s about how big you can build the trough to accommodate enough snouts. Someone’s gotta be at the losing end and my experience has shown me it’s the punter.
Another Agent,
The proposition commercially works due to bundled nature of the service and automation. From our perspective the key for a successful and fast transaction (outside of quality of the professionals involved) is coordination, having all parties in one place and customer education.
Best,
Babek
But that doesn’t mean they get the best advice ……… only what you have to offer.
They missed out the bit about scraping agents web sites to build their business.
Importantly IS the bundle necessarily the best advice for a client. Be careful what you get into bed with!
Hi Woodentop,
We are not scraping estate agency websites. We acquired Nethouseprices.com 2 years ago and seen then we managed to grow the number of estate agents listing with us including some of the largest firms in the industry.
We would be happy to explain how our bundle works from customer experience point of view and why it is the right product for consumers and estate agents. Please feel free to contact us to learn more.
Best,
Babek
Zzzzzzzzz! At £999 gross price, being pushed by estate agents, who will take a referral clip on it, locked into a particular broker or conveyancer, there is in my opinion, simply not enough profit to guarantee excellent service. OD will have to sell a lot of these to cover the marketing and secure a decent ROI on this. Vendors simply need to be active in the sale process and delegate, not abdicate responsibility to ‘professionals’ .
Hi Another Agent,
I agree with you that the quality of service is paramount for the proposition to be successful and also hit the tight timelines – below 11 weeks on a consistent basis. Automation of some of the basic tasks in the transaction like onboarding, contracts signed, ordering of searches and most importantly active automated management of the case makes the process smoother and faster.
It is important to note that for the faster transaction, it is essential that brokers and conveyancers work with each other well (which what we do).
Consumer experience is simpler: they only deal with one party for both mortgages and conveyancing. As an independent party, we provide customers with a protection insurance against failed transaction costs (with a homebuyer protection insurance) and if there is any issue with the transaction due to mortgage broker or conveyancer we step in and fix it for the customers (even replace providers if we have to).
You are absolutely right about vendors’ responsibility in a transaction. We advocate estate agents to invite sellers as early as possible to our platform so they can get everything ready, we call that ‘sale ready’ transactions.
Hope this clarifies.
Regards,
Babek Ismayil, the founder of OD.