A new property firm has raised an unprecedented £9.1m via crowdfunding within its first 48 hours.

The business is a crowdfunding consultancy called Property Pitch Perfect (PPP).

It says the UK’s “lucrative homes market is nowhere near its full potential” and slates both new entrants and established firms for their efforts.

PPP is particularly critical of mutual firm OnTheMarket, saying it would have done much better to have gone down the crowdfunding route.

“It should not have relied on estate agents,” it says.

It describes Knight Frank’s equity partnership model as “frankly broke”.

It also adds: “Where are Spicerhaart, Romans and Belvoir in all of this?”

PPP’s pitch says it has been set up to help property companies – it cites online estate agents and auctioneers, new portals, proptech companies and others – get the most out of their own crowdfunding campaigns.

By last night PPP had attracted 1,241 investors with its promise to “disrupt the UK residential property market”.

One investor has put in £500,000 and five others have staked £250,000 apiece.

A spokesperson for the crowdfunding firm told Eye: “This is an extraordinary achievement, but we are not altogether surprised.

“We have had some big success stories with property firms raising money via our platform.”

Property Pitch Perfect, which is based in London’s Tech City, is aiming to raise a total of £50m in exchange for a 1.4% equity stake, and has 44 days left in which to hit its target.

It says in its pitch: “There has not so far been a single property company which has yet fully leveraged crowdfunding.”

Referencing some recent crowdfunding rounds, it says that hybrid and online agents in particular could have achieved six to seven times the amount they actually did.

It also criticises property firms that have used crowdfunding for failing to use techniques such as growth hacking, guerilla marketing, social metrics, virality, and online ecosystems.

The firm says in its own pitch: “There is a huge appetite for all things property in the UK. Property firms are ideally placed to exploit this to the limit. But none has yet done so. Put simply, we will write their pitches and offer a full suite of marketing services.

“We can help literally any property firm get the most possible money out of crowdfunding.”

Eye asked for clarification.

A spokesperson for PPP told us this morning: “Yes, we fully believe we could help any property company get maximum funding – hence all the excitement among the crowdfunding community and the desire of investors to get a slice of the action.

“The only type of business we might struggle with is one that is open for business from 8am or 9am, works six or seven days a week, does viewings out of hours, and progresses sales – that sort of thing.

“We’re not totally sure what value we could add.”

When we last looked, it appeared that PPP’s pitch is likely to get to target by noon today.